Last year I was looking for some MCs to do some session work and I stumbled upon Youth Movement Records. YMR is a real record company that makes albums, produces videos and promotes their artists, but in reality this is just a part of what they do, because their real mission is to mentor youth through music. Since its inception five years ago, YMR has been conducting ongoing classes, seminars and events to help young people learn about the craft and real-world skills that go into creating music.

My first experience with YMR was at one of their “Mad Hatters” open-mike sessions. A 13-year old kid was tearing it up at an MC battle, and everybody in the room was loving it. When somebody else started dissing his opponent by calling him a “homo”, YMR director Brutha Los, also a local hip hop veteran, got up and smoothly shifted the direction. ”If you can’t battle without being homophobic or misogynistic, you ain’t really MCing,” he said. ”So let’s keep it real, all right?” And then he instantly busted into some superfunky rhymes of his own that had the room rocking.
A couple of minutes later I met YMR founder and executive director Chris Wiltsee, who explained how the YMR approach differs from most other social outreach programs. ”Most other programs try to find the youth that could use some help and then try keep their interest. We sort of do things in reverse.”
And when you think about it, it’s brilliant. So many young people in Oakland want to rap, sing, DJ, and record. Here’s an organization that’s offering free classes on how to do that. (And I should mention that the instructors are top-notch.) Along the way, there’s a built in environment that teaches people to be responsible and respectful of others.

Over the past few months I’ve been volunteering my time at YMR, photographing and filming classes and events, and I’m constantly impressed by the effect that the program has on its participants. The mentors are intelligent, they care, and they’re cool and hip too. And the young people are listening.
